Elevate Your Selling Game: Top 10 B2B Sales Skills for 2024

Welcome to the new era of B2B sales – it's a far cry from the old days of relentless, pushy tactics. In today's tech-driven world, customers hold the reins with a wealth of information at their fingertips, preferring to take control and do their own research. Surprisingly, 75% of B2B buyers actually lean towards a rep-free sales experience! But, here's the twist – going entirely digital and relying solely on self-service might lead to purchase regret. That's where B2B sales steps in as a guiding light.