Welcome to The Link

MarketStar’s careers and culture blog! In The Link we cover career trends and topics related specifically to MarketStar and our amazing team. All posts are written by MarketStar leaders, subject matter experts, and passionate employees who are excited about our company and their own careers. Thanks for joining us!

Recent Posts by Employee Success

Navigating the 2025 Job Market in India: A Guide for Sales & Marketing Professionals

The Indian job market is undergoing a transformative phase as we move through 2025. With the digital revolution accelerating and new business models emerging, the landscape for sales and marketing professionals has never been more dynamic. Let's dive into what this means for your career trajectory and how you can position yourself for success. 

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Navigating the Sales Job Market: Insider Tips for Landing Your Dream Role

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Top 10 Certifications Shaping B2B Sales Excellence in 2024

Elevate Your Selling Game: Top 10 B2B Sales Skills for 2024

Welcome to the new era of B2B sales – it's a far cry from the old days of relentless, pushy tactics. In today's tech-driven world, customers hold the reins with a wealth of information at their fingertips, preferring to take control and do their own research. Surprisingly, 75% of B2B buyers actually lean towards a rep-free sales experience! But, here's the twist – going entirely digital and relying solely on self-service might lead to purchase regret. That's where B2B sales steps in as a guiding light. 

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