The focus of our discussion here is to discuss our new purpose and values in a unique and dynamic way, and also to allow the company to get to know members of the MarketStar family, as well as the organizations that run under it, which is why we were really excited to have the opportunity to talk about Women In Business, to discuss its impact, to discuss plans that you, as a group in the organization and as a leadership team, have in play. So let's jump in and get to know Women In Business a little bit. What really is it about the organization as a whole that brings out passion for each of you? What is it that makes you willing to put in the extra time and effort that makes it impactful?

The main goal of any for-profit organization is to make an impact while growing revenue. They make money by creating growth for their employees, their clients, and their community. Women can play a major part in helping organizations achieve this goal. In fact, a recent study shows that on average, companies with at least one woman in the C-suite are 6% more profitable that those without. Those with at least one woman on the board, outperform those without by 16%. These numbers give everyone a reason to care. If women are so vital to an organization’s success and bottom line, why is it so hard to hire, retain, and promote them?