Like most companies, MarketStar has been forced to make significant changes to the way we do business because of the COVID-19 outbreak. Times like this can undermine time-tested process, break leadership, and whither the attitudes of the most ardent worker. But it can also be a time when we rise to the challenge in ways we never thought possible. It’s a time to put our values into action, not just to keep our business running, but to keep our people safe, secure, and healthy.

The main goal of any for-profit organization is to make an impact while growing revenue. They make money by creating growth for their employees, their clients, and their community. Women can play a major part in helping organizations achieve this goal. In fact, a recent study shows that on average, companies with at least one woman in the C-suite are 6% more profitable that those without. Those with at least one woman on the board, outperform those without by 16%. These numbers give everyone a reason to care. If women are so vital to an organization’s success and bottom line, why is it so hard to hire, retain, and promote them?