Maximizing Sales Effectiveness: The Role of Nytro in Enhancing Pure Storage Rep Performance

Challenge

Pure Storage is a rapidly growing IT trailblazer, bringing storage as a service to thousands of customers worldwide. While renowned for their agile flash-based storage solutions, their approach to product demos lacked simplicity and efficiency.

Previously, product demos consisted of scattered PowerPoints and videos stored on individual computers, making it challenging for consumers to grasp their offerings. As Pure Storage expanded its reach with more employees, partners, offices, and customers, the necessity for a streamlined demo platform became evident. A unified platform was needed to empower sales teams to expand their customer base and enable consumers to comprehend complex products effortlessly.

Solution

After carefully evaluating different demo and sales enablement options, Pure Storage deployed MarketStar Nytro. This not only helped them roll out the SaaS platform quickly but also relieved their IT team from any unnecessary pressure, allowing them to focus on other critical tasks and initiatives within the company.

Nytro's user-friendly product walkthrough tool aligned perfectly with Pure Storage's commitment to empowering technologists with more time. Now, their sales engineers could effortlessly craft demos tailored to various solutions and sales scenarios. The interactive nature of these walkthroughs ensured that customers could explore products at their own speed, staying fully immersed in the experience.

Specialized journeys tailored to specific use cases made it easier for consumers to find the needed content without sorting through a vast library. This not only saved time but also empowered sales teams to close deals more efficiently.

MarketStar Nytro's smart analytics feature offers Pure Storage a wealth of valuable insights into their best-performing sales representatives and content. This helps reassure company executives that their employees and partners are well-informed about the latest product features.

Impact

With Nytro, Pure Storage's marketing teams breezed through demo creation, sales reps were better equipped to present technical demos, partners effortlessly discovered content tailored to their needs, and customers grasped complex solutions with ease.

Plus, with MarketStar Nytro's analytics prowess, Pure Storage could pinpoint top-performing assets, sales reps, and partners. This unified platform empowered Pure Storage to expand its customer base and stay ahead in the fast-paced enterprise storage landscape.