The web is flooded with webinars, one of the best content marketing tools that helps reach out to your target audience and get leads. The success of a webinar depends on how well you plan and prepare before the actual presentation, besides marketing it the right way. It is essential to identify the key metrics needed for creating maximum impact through a webinar.
Webinars are dynamic tools that provide you with a captive audience and the opportunity to send out a powerful message. If you have information to deliver to a group of people – prospects, customers, stakeholders, and colleagues – a webinar is the right way to go about it. Webinars give you the freedom to connect to a global audience. But the mistake most presenters make is that their webinars end up being a one-way sales speech, without offering any takeaways/learnings for their audience. Think about it. How long would you entertain a sales pitch, especially when you can’t bang the door in the salesperson’s face?
A powerful webinar requires time, effort and money and therefore should have something meaningful and important to impart. Your audience should begin to regard you as a thought leader and an expert in your domain. Here are some tips for delivering an impactful webinar that interests your audience, build your brand reputation and gets you leads without hard selling:
Support Content with Impactful Visuals
Right from the title to the main content, your webcast should convince its audience about its relevance. Plan your content in a manner that tells a story highlighting its emphatic benefits to your audience. Make it direct and obvious – not implied. Furthermore, make use of the adage “a picture is worth a thousand words”. Develop interesting visuals that can go well with your delivery.
Give Your Audience a Stake in the Content
Why not begin the engagement process at the time of registration? Ask a question in your registration confirmation email and bring your audience to the conversation well ahead of the actual presentation. Keep them charged up and interested in finding out what lies ahead. Some presenters begin their webinar with a short audience poll and build the response into their script.
Rehearse, Rehearse and Rehearse
It goes without saying that every good delivery needs a lot of practice. There is no harm in doing dry runs to reach perfection. Keep updating your script to make a compelling introduction so that your audience stays rooted till the end.
Keep It Simple and Short
A webinar audience can never sustain a lengthy sales pitch or a product description, however compelling. Success lies in delivering complex information and statistics in the simplest manner that the audience can immediately grasp and relate to. Break up your lengthy content into smaller units that are easier to grasp and retain.
Get the Logistics Right
A webinar without a single technical glitch will always have a much higher success rate, pulling the crowd back to attend the following ones. Use a well-tested webinar tool to ensure a smooth webinar presentation. Make sure you use high-quality headphones.
Even with an ‘A’ grade script, a webinar might fall flat if the presenter is unprepared or falters while delivering. To ensure success, it is always better to attend other successful webinars and emulate the flair and style. Remember to offer a call-to-action as takeaways without being “pushy” or bashful. This never fails to fuel the success rates.
