Guest Blogger David O'Brien, with Partner Perspectives shares insight gained from living in the partner world (while operating a reseller business). He understands, firsthand, what works and what doesn't work with vendors and the relationship investment made to succeed with channel partners. MarketStar and Partner Perspectives have joined forces to create a Channel readiness program that provides Channel assessment, planning, implementation, and framework guidance to position vendor channel partners for maximum performance.
The world around us is constantly changing. Gartner predicts by 2021, 28% of all IT spending will be for cloud-based infrastructure, middleware, application and business process services. As the economy changes, so do the preferences and purchasing habits of users. This in and of itself creates a change in the delivery model to those same customers. Partners, too, are in the throes of transformation - thanks largely to the bold digital world that we're now living in.
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