MarketStar Blog

In a recent study commissioned by Content Marketing Institute and Marketing Profs, the greatest challenge (as reported by 41% of respondents) before B2B marketers is - 

“Producing the kind of content that engages prospects and customers” 

The tables are turning in favor of stickiness factor of content. Stickiness is not a rare commodity if your content marketing initiative is driven by strategy. The strategy is at the heart of every successful content marketing initiative.  

To give an example, Coca-Cola is undergoing a major overhaul in its strategy – from creative excellence to content excellence. If we analyze Content 2020 and other successful content marketing strategies, we stumble upon content secrets which are only too familiar. 
These are - 

Every business is scrambling to find a place in the customer’s mindspace. That’s because today’s customers expect service delivery to be instant, personalized and meaningful every time, everywhere and across every channel. Undoubtedly, contact centers are doing a good job of resolving customer issues. But the challenge is in meeting the ever-changing needs of an ever-evolving customer. So, many contact centers adopted multiple channels besides voice to connect with their customers. But this doesn’t suffice anymore since it’s not about different channels delivering disparate experiences anymore. 

Say hello to the era of omnichannel experiences. The time is ripe for contact centers to make the transition before they miss the bus. Omnichannel is about delivering services through multiple channels in a seamless manner. The company enjoys sundry benefits, including cost reduction, thanks to the consolidation of service delivery, while the customer benefits by experiencing a service that is swift and seamless across channels. But a few questions remain unanswered: Is there a tried and trusted way to jump-start the transition? Can the omnichannel strategy help deliver stellar customer service? 

Small and medium-sized businesses (SMBs) are often ignored because of the small contract size and the difficulty of shifting an organization’s sales strategy to meet SMB needs. Unfortunately, if your organization is one of those that are ignoring the SMB market, you might be losing out on a serious amount of money.

Product marketing is crucial if you want your target audience to notice, consider and actually purchase your product, you must indulge in it. A product marketing plan is even more crucial to ensure that your buyers keep coming back for more and provide you with a regular sales pipeline. Be better prepared to take on marketing contingencies in case something drastically goes wrong with your product marketing plan.  

In this post, we provide you with some easy steps to create an effective product marketing plan: 

You have a world class product, you have announced its release to the world using paid publications, you’re on all the social networking sites and yet it doesn’t seem to drive sales. You could be making any of the following classic product marketing mistakes, which as basic as they might seem sometimes can be missed by the most seasoned marketers and the biggest of brands.  

Here are some pitfalls that you must avoid while marketing your product along with some tips to help you in your endeavors: 

It was the Greek philosopher, Heraclitus, who famously said, “Change is the only constant in life”. This holds true in marketing, too; it’s a landscape in which new technologies and innovative practices are always being implemented in an effort to reach the right audiences more effectively and efficiently. 

It was the spring of 1994. Web usage had skyrocketed by a baffling 2,300%. This inspired a 30-year-old enterprising man to quit his job, set up shop in a garage and take advantage of the opportunity. He booked the domain relentless.com, but naysayers said it sounded sinister. So, he changed the name, used the domain to sell books online at first, then diversified the product portfolio and eventually became the world’s largest online retailer. That domain still exists today and redirects to the Amazon website. 

The right content can help your organization create a connection with audiences; it has the power to make them sit up and pay attention to your brand. If you can leverage content to deepen relationships with customers or prospec ts in an authentic and human way, instead of focusing only on the sales aspect, your results will increase exponentially in the long run. 

The web is flooded with webinars, one of the best content marketing tools that helps reach out to your target audience and get leads. The success of a webinar depends on how well you plan and prepare before the actual presentation, besides marketing it the right way. It is essential to identify the key metrics needed for creating maximum impact through a webinar.

In the world of B2B sales there are different types of distribution partners, and each one plays a distinct role in reaching and servicing customers. Value-added resellers, for example, are high-touch partners that sell goods and services as part of a complete solution. At the other end of the spectrum are direct market resellers (DMRs), distributors that sell directly to businesses online or via telephone orders. DMRs maintain catalogs of goods to sell through online storefronts or by taking phone orders. DMRs can be an important part of any vendor’s value chain if you know how to provide the right support.