MarketStar Blog

If you are in sales (or a movie buff), you have undoubtedly heard the phrase “ABC, always be closing,” from Glengarry Glen Ross. That may be a good motivational mantra for selling real estate, but it’s less effective in B2B sales. When dealing with lead qualification for B2B technology, selling it makes more sense to think of ABC as “always be consulting.”

In today’s hyper-competitive marketplace, you can’t continue to grow your business if you decide to go it alone. Your sales force is a force to reckon with. But channel partners can amplify your business potential when they work in tandem with your sales team members.

You have just landed a new customer for your product - congratulations! The first step toward product adoption is now behind you, but there’s a lot more to come. How you onboard your new user, especially during the early stages of the adoption process, will have a huge impact on how long they are going to stay with you, how enthusiastic they are about new features in the future and how often they refer your tool to other people.

Responding to a popular survey, liking an inspiring post or availing an irresistible offer– these are just a few of the ways customers express their thoughts after their interaction with a product. Forums, social media, groups, blog comments and events are the most common channels where customers usually voice their opinions and air their grievances. But the biggest challenge for a business is to decipher meaningful insights from these common actions. Known as the Voice of Customer (VoC) in customer service parlance, these expressions can mean a lot to a business that is looking to offer products that are acceptable and commercially viable.

The roles of customer success and marketing are different, and yet interdependent. The former interacts with customers to help them derive maximum value from the products they buy.

Most sales reps congratulate themselves on a job well done when customers sign on the dotted line, but in reality, that is only the beginning. Customers buy a product with a purpose, and companies need to ensure that the purpose for which they bought the product is well served. But this is not always so. Technology companies often have a way of making customer onboarding complicated and daunting. They put their customers through complex product tutorials, long-form pdf guides, endless how-to videos, and tedious sign-up processes as a way of welcoming them on board. Consider these alarming stats:

Great customer service pays. It leads to customer loyalty, increased profits, and a better brand image. Customer service is not just about gifts or coupons and promotional schemes. It involves putting customers’ needs first and making them feel good after they interact with your organization. Each customer-facing employee should know how to communicate with customers, what kind of words to use, and how to solve simple problems. A study published by Harvard Business Review found that buyers who have a positive experience with a brand are likely to spend as much as 140% more than average.1

In today's digital age, live streaming has become a game-changer for businesses. It's not just about broadcasting; it's about creating real-time, interactive experiences that engage your audience like never before. From product launches to Q&A sessions, live streaming can enhance your brand's presence, foster community engagement, and drive leads and sales. But with so many platforms available, how do you choose the right one for your business needs? Let's dive in. 

It’s no secret that event marketing is highly effective. The practice of engaging people face-to-face during a social event yields rewards that more than justify the budget. Yet while it may seem simple on the outside – set up a booth; staff it with friendly, knowledgeable people; offer branded schwag – for your event marketing to truly have a lasting impact beyond the initial contact, you must carefully consider and plan the kind of content you employ.