If you’re considering moving your business to the cloud, then you’reprobably looking to strengthen your focus on achieving your business goals. Your company’s poised for the next level of growth. Now it’s more important than ever before to keep your crosshairs trained in the real raison d’être of your enterprise, and to do that at the lowest cost.
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MarketStar Blog
5 Ways to Engage Your Audience at Events
Keeping an audience captivated and engaged for the duration of an event is no easy feat. It was always a challenge to begin with, and it’s only getting harder. The average human attention span continues to get shorter, while at the same time, we have the world at our fingertips, thanks to mobile devices that allow us to keep ourselves entertained however we see fit.
Read MoreWhy Virtual Reality Is a Game-Changer for B2B Marketing
Virtual Reality (VR) isn't just for gamers anymore. For years, companies have been dabbling in VR, primarily in the consumer sector. However, with VR technology becoming more mainstream, now is the perfect time for B2B marketers to harness its potential. Here's why you should consider integrating VR into your marketing strategy.
Read More5 Things to Consider Before Employing a DMP
Let's assume you are looking for a solution to effectively analyze large volumes of data from different sources to help you plan smarter campaigns. Or you are considering running a remarketing campaign. It could be that you want to personalize your website's communication to be more precise and give visitors what they are searching for. Alternatively, perhaps you want to identify your audience’s targetable attributes at every stage of the purchase funnel to deliver personalized, one-on-one messages to them. In all of these cases and many more, a DMP would be exactly the solution that you need.
Read MoreEmbrace the Future: How Image and Voice Recognition Are Revolutionizing Retail
Are you still jotting down grocery lists on paper? Do you think you’re ahead of the game just because you downloaded the latest shopping list app? Have you ever asked someone where they got their shoes because you just had to have a pair?
Read MoreWhen the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.
Read MoreThe Quick and Dirty Guide to Software-Defined Data Centers
Software-defined data centers (SDDCs) continue to become an attractive option for organizations looking to maximize versatility with their data environments. According to a report from Allied Market Research, the market for SDDCs will grow to an impressive $139 billion by 2022. Organizations that get on board with this trend will be well-positioned for this expansion.
Read MoreThe Role of Thought Leadership in Partner Enablement
To succeed in channel sales, it’s essential to emphasize thought leadership as a way to enable existing partners and attract new ones. According to Forbes, thought leadership takes marketing to a new level. It increases the visibility of your organization by accelerating marketing efforts to accomplish goals and generate new leads.
Read MoreHow to Infuse Mobile into Your Email Marketing Strategy
In our previouspost , we had discussed the importance of focusing on a mobile email marketing strategy. In this post, we will look at how you can adopt a mobile email marketing strategy by looking at some of the best practices for optimizing email campaigns for the mobile user.
Read MoreFuture-Proofing Mobile Marketing
With mobile technology advancing at a disruptive pace, there’s no saying where mobile user expectations will go next. So how do large marketing enterprises protect and leverage their huge investments?
MarketingProfs’ August 2017 summary1 of The State of Engagement, a recent Marketo research report2, is telling. The Marketo study was compiled from the responses of close to 1,200 marketers and 1,000-plus consumers surveyed in the US, the UK, France, and Germany. The report covered almost equal numbers of B2C and B2B consumers – 511 and 489, respectively.
Among other findings were two that are pertinent to this post: