Recent Posts by MarketStar Editorial Team

 
The MarketStar Editorial Team is a dedicated group of writers and industry experts committed to delivering insightful and impactful content. With a focus on sales, customer success, revenue operations, marketing, and revenue strategy, the team leverages their extensive experience to provide valuable resources and thought leadership. Their mission is to empower businesses with the knowledge and strategies needed to thrive in a competitive market. Through a blend of research, analysis, and practical advice, the MarketStar Editorial Team helps readers stay informed and ahead of industry trends.
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3 Things to Consider Before You Move to the Cloud

If you’re considering moving your business to the cloud, then you’reprobably looking to strengthen your focus on achieving your business goals. Your company’s poised for the next level of growth. Now it’s more important than ever before to keep your crosshairs trained in the real raison d’être of your enterprise, and to do that at the lowest cost. 

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5 Ways to Engage Your Audience at Events

Keeping an audience captivated and engaged for the duration of an event is no easy feat. It was always a challenge to begin with, and it’s only getting harder. The average human attention span continues to get shorter, while at the same time, we have the world at our fingertips, thanks to mobile devices that allow us to keep ourselves entertained however we see fit.

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Why Virtual Reality Is a Game-Changer for B2B Marketing

Virtual Reality (VR) isn't just for gamers anymore. For years, companies have been dabbling in VR, primarily in the consumer sector. However, with VR technology becoming more mainstream, now is the perfect time for B2B marketers to harness its potential. Here's why you should consider integrating VR into your marketing strategy. 

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5 Things to Consider Before Employing a DMP

Let's assume you are looking for a solution to effectively analyze large volumes of data from different sources to help you plan smarter campaigns. Or you are considering running a remarketing campaign. It could be that you want to personalize your website's communication to be more precise and give visitors what they are searching for. Alternatively, perhaps you want to identify your audience’s targetable attributes at every stage of the purchase funnel to deliver personalized, one-on-one messages to them. In all of these cases and many more, a DMP would be exactly the solution that you need. 

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Embrace the Future: How Image and Voice Recognition Are Revolutionizing Retail

Are you still jotting down grocery lists on paper? Do you think you’re ahead of the game just because you downloaded the latest shopping list app? Have you ever asked someone where they got their shoes because you just had to have a pair?

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Why Sales Enablement and Through-Partner Marketing Go Hand-in Hand

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

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The Quick and Dirty Guide to Software-Defined Data Centers

The Quick and Dirty Guide to Software Defined Data Centers

Software-defined data centers (SDDCs) continue to become an attractive option for organizations looking to maximize versatility with their data environments. According to a report from Allied Market Research, the market for SDDCs will grow to an impressive $139 billion by 2022. Organizations that get on board with this trend will be well-positioned for this expansion.

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The Role of Thought Leadership in Partner Enablement

To succeed in channel sales, it’s essential to emphasize thought leadership as a way to enable existing partners and attract new ones. According to Forbes, thought leadership takes marketing to a new level. It increases the visibility of your organization by accelerating marketing efforts to accomplish goals and generate new leads.

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How to Infuse Mobile into Your Email Marketing Strategy

In our previouspost , we had discussed the importance of focusing on a mobile email marketing strategy. In this post, we will look at how you can adopt a mobile email marketing strategy by looking at some of the best practices for optimizing email campaigns for the mobile user.

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Future-Proofing Mobile Marketing

With mobile technology advancing at a disruptive pace, there’s no saying where mobile user expectations will go next. So how do large marketing enterprises protect and leverage their huge investments? 

MarketingProfs’ August 2017 summary1 of The State of Engagement, a recent Marketo research report2, is telling. The Marketo study was compiled from the responses of close to 1,200 marketers and 1,000-plus consumers surveyed in the US, the UK, France, and Germany. The report covered almost equal numbers of B2C and B2B consumers – 511 and 489, respectively. 

Among other findings were two that are pertinent to this post:  

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