MarketStar Blog

Outsourced Sales Leader Launches Digital Solutions

Orange you glad Pantone is celebrating such a fun, bright color this year? We sure are.

From Leonardo DiVinci to Steve Jobs and Mark Zuckerberg, there is a sweet spot at the intersection of Science and Art where incredible impact occurs. Each of us will define that magical moment in somewhat different terms depending on the challenges and opportunities we're confronting. When we are able to consider both the quantifiable and definable, with the potential of an artist's unfiltered creativity, we find solutions to even our most precarious challenges.

Congratulations to our Chief Information Officer, Julie Simmons, who was honored today by Utah Business magazine as one of this year’s “30 Women to Watch." Our senior executive was awarded this afternoon with other Utah women business leaders in a special luncheon at the Grand America hotel in Salt Lake City.

I have the privilege of a weekly interaction with a high-functioning autistic child we'll call Ryan. Ryan enjoys our time together in his own unique way. A few weeks back Ryan and I connected over a very unexpected topic – Mentos. When Ryan gets his mind on a topic it consumes him and this particular day his mind was consumed by the idea of a Mentos bombs. Ask him any question, "Ryan what did your mom make for dinner last night?" and his response: "MENTOS BOMBS!!!"

While reading the printed issue of BtoB magazine, a headline on the front-page caught my eye. I know, old school, huh!? But printed magazines and newspapers do still exist. Anyway! The article I am referring to is titled “Lack of resources impedes marketing automation adoption.”

Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.