As we teased here, our website has taken a step forward in evolution.

In this first ever MarketStar viewpoints article, two of our more opinionated bloggers go head to head over the value of Super Bowl advertising. We encourage readers to weigh both sides and then post whose side of the argument you agree with. Winner gets ultimate in-office bragging rights and who knows, maybe we'll treat them to a free garden gnome or something to remember their victory by.

MarketStar, the recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, the leader in cloud-based digital signage solutions, are demonstrating a breakthrough in customer engagement at the 2011 International Consumer Electronics Show.

This post originally appeared on Marketing Director Tracy Thayne's personal website. It has been repurposed for the MarketStar audience.

MarketStar has joined forces with Ski Utah, a marketing firm owned and operated by the state’s 14 ski resorts, to sponsor Utah’s top pro development cycling team for the 2011-2013 cycling seasons.

Presenting the Whole Story

I once worked for a boss from another country who was a dedicated, intelligent and thoughtful person who taught me a great deal about showing initiative and driving for achievement. Despite English being her second language, she was articulate and well-spoken, with one notable exception—clichés. She would misuse, misinterpret and combine clichés in alarming, nonsensical ways.