MarketStar Blog

Most B2B SaaS organizations experience two periods of intense activity in a customer lifecycle – when onboarding the customer, and just before the account’s annual renewal date. That approach is proving to be unsuccessful now with several businesses finding their churn rates increasing year over year.

Small and medium-sized businesses (SMBs) are often ignored because of the small contract size and the difficulty of shifting an organization’s sales strategy to meet SMB needs. Unfortunately, if your organization is one of those that are ignoring the SMB market, you might be losing out on a serious amount of money.

Sales and marketing teams always struggle to penetrate and sell to enterprise decision-makers. Since the traditional methods of cold calling and carpet bombing rarely work in B2B marketing, reliance on account-based marketing (ABM) is increasing every day. Different companies use different tactics and channels to execute and measure ABM. Further, a standard ABM strategy may not work for all since the requirements are not the same. 

ROI is a cold, hard number that business executives can use to determine the profitability of an investment. As such, it’s one of the most important parameters that they take into account when considering the adoption of new solutions or services.

Satisfying today’s customers is an uphill task, for they are spoilt for choice!

Creating a compelling product video is one of the most effective ways to communicate the benefits of your offerings. But even the most enthusiastic creator can stumble into pitfalls that render their video ineffective. Here’s a list of common mistakes to avoid, to ensure your videos deliver the desired impact. 

In today’s digital age, online videos have become the go-to medium for information sharing and consumption. According to comScore, 182 million U.S. Internet users watched online video content last year, averaging 23.2 hours per viewer. YouTube alone reached 4 billion daily global views, marking a 25% increase in just a few months. This rapid rise in online video consumption highlights its growing popularity among digital natives. 

In today's digital age, customers are more informed and connected than ever. They often have a wealth of information at their fingertips before they even consider making a purchase. This shift presents a unique challenge: businesses must anticipate and understand customer needs before they are explicitly stated. A profound understanding of your customers not only creates a competitive edge but also paves the way for outstanding customer service and loyalty.

While both the terms sound similar they are not. Online Shopping includes all activities starting from researching a product or brand, comparison with similar products using any device but not necessarily bought the product digitally; while online buying includes a purchase made digitally.  

B2B selling, in the digital world, has become an uphill battle. With easy access to information online, buyers are better informed than before. Purchase cycles have gotten longer compared to a year ago,1 and the number of people involved in a purchase decision has increased.2 Not surprisingly, a majority of buyers have rated their latest purchase experience as being extremely complex or difficult.3