MarketStar Blog

You have a world class product, you have announced its release to the world using paid publications, you’re on all the social networking sites and yet it doesn’t seem to drive sales. You could be making any of the following classic product marketing mistakes, which as basic as they might seem sometimes can be missed by the most seasoned marketers and the biggest of brands.  

Here are some pitfalls that you must avoid while marketing your product along with some tips to help you in your endeavors: 

It was the Greek philosopher, Heraclitus, who famously said, “Change is the only constant in life”. This holds true in marketing, too; it’s a landscape in which new technologies and innovative practices are always being implemented in an effort to reach the right audiences more effectively and efficiently. 

It was the spring of 1994. Web usage had skyrocketed by a baffling 2,300%. This inspired a 30-year-old enterprising man to quit his job, set up shop in a garage and take advantage of the opportunity. He booked the domain relentless.com, but naysayers said it sounded sinister. So, he changed the name, used the domain to sell books online at first, then diversified the product portfolio and eventually became the world’s largest online retailer. That domain still exists today and redirects to the Amazon website. 

The right content can help your organization create a connection with audiences; it has the power to make them sit up and pay attention to your brand. If you can leverage content to deepen relationships with customers or prospec ts in an authentic and human way, instead of focusing only on the sales aspect, your results will increase exponentially in the long run. 

Lead nurturing involves segregating and advancing leads based on their position in the purchase cycle. Evaluating lead nurturing process is rather complex as one cannot only look at revenues (otherwise considered the ultimate measure of success) to understand if the process is working or not. Here are the top three key metrics that one needs to consider in order to understand the effectiveness of one’s lead nurturing process: 

Lead management is a fairly codified process. To be efficient, companies rely on the steps involved to be the same every time: attract customer interest, contact the interested party, collect and distribute information from the response and pass the lead on to the sales department. 

The SEO landscape has altered inordinately in the past few years with the demise of traditional SEO as we know it. Practices such as link-spamming, keyword stuffing, comment spamming, backlink image stuffing are now things of the past; making way for rich content and enriching multi-screen user-experiences holding the key to customer attention and loyalty reflected in high search engine rankings. The most important development is the upsurge in the usage of mobile devices in almost every stage of the purchase funnel. With the phenomenal increase of mobile usage to consume and share information; search engine optimization is no longer just about desktop SEO but also includes mobile search results. Google has predicted that mobile search will overtake desktop in the next few years, which makes it more important than ever before for marketers to focus their efforts on enhancing discoverability on these devices. 

Marketers are often under the impression that desktop and mobile optimization is one and the same; as a result, they employ similar keyword strategies and tactics for both. But they are far from being similar. The truth is mobile SEO differs significantly from desktop SEO mainly because it connects brands to its customers in a very different environment. In this post, we will give you tips on how to attract valuable search traffic from mobile devices.

The web is flooded with webinars, one of the best content marketing tools that helps reach out to your target audience and get leads. The success of a webinar depends on how well you plan and prepare before the actual presentation, besides marketing it the right way. It is essential to identify the key metrics needed for creating maximum impact through a webinar.

The goal of sales enablement is to provide salespeople with the resources and the training to help them sell their products and services to customers more effectively. A good sales enablement program is designed to enhance the customer’s purchase experience by providing sales-people relevant content and tools to compellingly address the needs of the customer at each stage of the buyer’s journey. With a plethora of enablement solutions in the market, companies need to evaluate the various solutions to see which one fits their business needs well. That being said, sales enablement solutions need to be equipped with certain must-have features that are crucial for every kind of business to optimally benefit from them.  

B2B sales has become increasingly complex in recent years. Simply put, the salesperson is no longer in charge of the sales process. Sample these facts:1