MarketStar Blog

It’s often said that when it comes to marketing, data is king. Numbers don’t lie – with the staggering volume of data being generated today, the truth about your customers’ needs, preferences and behavior patterns are out there; all that remains is for you to gather that data and decode it. This is where Data Management Platforms (DMPs) have a key role to play. In this article, we’lllook into five key challenges that must be overcome for the successful implementation of a DMP. 

Technology over the last five years has integrated into nearly every aspect of our lives, and it’s not just coming from Silicon Valley anymore. It’s spreading (some may think like the plague—thanks mom), from New England based start-ups to the newly termed Silicon Slopes of Utah. Huge surges of technology start-ups resembling the dot-com days have emerged. Everything has become more efficient, better integrated, and dare I say more complex. Especially as we start talking about direct sales teams. 

Utah-Based Company Gains National Recognition as Digital Agency Superstar

Although it is found that Mobile ads outperform traditional online ads by as much as 4 to 5 times (Source: Social Media Today), marketers and advertisers are still not tapping the immense potential offered by the channel. A research on mobile marketing trends by Regalix had revealed that only 20% of marketers use mobile advertisers to connect and engage with their target audience. With more and more people using mobile devices to access, search and share valuable information; it is going to become increasingly crucial for marketers to utilize this channel to create long lasting relationships with their customers. 

Marketing a product in the digital age means utilizing those means used by your customers to communicate product information to them. With video fast becoming the content consumption format of choice for senior executives as indicated by 60% business executives who reported a preference to watching a video as opposed to reading text on the same webpage (Source: Forbes survey), it has become absolutely critical for B2B marketers to use videos for marketing their products and services . With this post, we bring to you tips that will allow you to use videos for successfully marketing your products and services. 

Recently, a study conducted by SiriusDecisions demonstrated a rapid increase in the demand for Marketing Automation, with the industry projected to grow at approximately 50% by 2015. But once the automation system has been implemented, how does one determine whether it is working for them or not or in other words, compute the return on their investment. 

Video analytics are important to marketers in order to understand and measure how viewers get to an online video and their behavior post watching the video. Adequate measurement of video metrics will enable marketers to understand the impact and effectiveness of their video and will also allow them to make necessary edits to their video campaigns at regular time intervals.

On the 22nd of February 2016, Starbucks announced that it was planning to make significant changes to its popular loyalty program. In the weeks and months that followed, even as the company rolled out its revised program, it faced intense criticism from customers and disappointing quarterly results on Wall Street1. Negative press notwithstanding, it was clear that Starbucks was doing something right. The company’s loyalty program was not ignored, like most programs are, but instead it carried influence and created an impact. 

Video marketing is more popular than ever. As a medium for getting your message out to the world, it’s unparalleled in its ability to instantly engage a viewer and keep them interested in what you have to say. Video marketing for channel partners is no different. However, where you put your videos affects the process differently, depending on with whom you partner. Needs across different channel partners change your approach. 

If you want to engage potential attendees before your company’s marketing event, your work is cut out regarding event promotion. It doesn’t matter how broad your audience base is, it’s still difficult to get people to attend.