MarketStar Blog

Virtual Reality (VR) isn't just for gamers anymore. For years, companies have been dabbling in VR, primarily in the consumer sector. However, with VR technology becoming more mainstream, now is the perfect time for B2B marketers to harness its potential. Here's why you should consider integrating VR into your marketing strategy. 

Let's assume you are looking for a solution to effectively analyze large volumes of data from different sources to help you plan smarter campaigns. Or you are considering running a remarketing campaign. It could be that you want to personalize your website's communication to be more precise and give visitors what they are searching for. Alternatively, perhaps you want to identify your audience’s targetable attributes at every stage of the purchase funnel to deliver personalized, one-on-one messages to them. In all of these cases and many more, a DMP would be exactly the solution that you need. 

Are you still jotting down grocery lists on paper? Do you think you’re ahead of the game just because you downloaded the latest shopping list app? Have you ever asked someone where they got their shoes because you just had to have a pair?

B2B marketers who are looking at innovative ways to engage the C-suite should consider using video in addition to their other marketing efforts as video is fast becoming a critical information source for senior executives, a Forbes survey revealed. Video is also substituting other popular sources of information which marketers have traditionally relied upon.  

60% B2B marketers reported a preference to watching a video as opposed to reading text on the same webpage. This trend shows an increasing inclination to video which is something B2B marketers must capitalize on. 

In this post, we will discuss how B2B marketers can use video to complement their existing marketing efforts and produce effective and engaging content. 

It wasn’t too long ago when companies held all the power in their business transactions with customers. Individuals or organizations which needed help with a product or service were at the mercy of whatever customer support solutions were made available to them. In most cases, the only way to get assistance was via phone, at specific dates and times. Even then, one had no idea how long one had to wait in the queue to speak to an actual human. 

However, times have changed. Companies have come to realize that now, more than ever, customers have many options at their disposal to get what they want. Now, customers have all the power and companies are scrambling to find ways to keep them happy. 

Since products and services are bound to have associated queries or issues, we need customer service. Fortunately, companies have stepped up their service offerings with multichannel contact centers, which offer customers multiple ways to reach someone who can help. However, as laudable as this is, the result can often still be a disjointed, unsatisfactory experience.

Business growth is fueled by reaching new audiences and increasing your potential customer base. However, targeting new audiences, especially those beyond what you usually encounter or engage with, can be tricky and tough. So, to make ad targeting simpler for advertisers, AI-powered tools, such as look-alike modeling, have been developed.

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

Software-defined data centers (SDDCs) continue to become an attractive option for organizations looking to maximize versatility with their data environments. According to a report from Allied Market Research, the market for SDDCs will grow to an impressive $139 billion by 2022. Organizations that get on board with this trend will be well-positioned for this expansion.

To succeed in channel sales, it’s essential to emphasize thought leadership as a way to enable existing partners and attract new ones. According to Forbes, thought leadership takes marketing to a new level. It increases the visibility of your organization by accelerating marketing efforts to accomplish goals and generate new leads.

Moving goal posts: it’s what keeps CEOs up at night as they attempt to navigate the tide of this entirely disruptive, ever-changing digital economy. Consider Kodak. The company filed for bankruptcy in 2012, failing to realize opportunities in digital photography, a technology that it invented. How did things go so wrong for Kodak? They had the data. They had the market intelligence to make the right decision, and yet they didn’t. Many businesses are on the verge of their own ‘Kodak moment’, this time at the behest of artificial intelligence (AI), the cognitive technology that has the potential to disrupt business as we know it.