MarketStar Blog

Customer service is no longer just about resolving complaints—it has evolved into a powerful marketing tool. In an age where customers have instant access to reviews, social media, and comparison sites, their experiences with a brand shape its reputation more than any advertising campaign ever could¹. Today’s consumers expect exceptional service across multiple channels, and businesses that fail to meet these expectations risk losing customers and damaging their brand credibility. 

The sales landscape has evolved dramatically, shifting power to the customer. With digitization and inbound marketing, buyers now research extensively before engaging with sales teams. 89% of B2B customers use online resources to evaluate options before connecting with a company¹.

It would not be an overstatement to say that every industry has been disrupted by the widespread adoption of technology. From automobiles to manufacturing and hospitality, technology has transformed businesses everywhere. Technology has also changed customer expectations, and companies are constantly adapting themselves to address this change.

Most hi-tech enterprises, including the large players, use channel partners to increase their reach and capture a larger share of the market. They know that indirect sales get access to new business opportunities faster and with lower risk. Channel partners help hi-tech enterprises to market and sell their solutions across the globe, opening new markets and creating opportunities that the internal sales team may not have access to. That’s why it is important to treat channel partners differently and not as an extension of your sales team. Their priorities lie first with the customer and then with you, and they try to integrate multiple solutions from different vendors and not necessarily sell your pure solution as it is.

If you were to ask, ‘What is that one thing online retailers constantly worry about?’, it would be gaining and retaining customers. In a world where customers are well-educated, tech-savvy, experienced shoppers, meeting their high expectations is a daunting task. They won’t compromise on either quality or price. Not to mention the problem of choice aplenty; there are alternatives for everything. How can online sellers get customers’ attention, then? Through quality products? Affordable prices? Discounts? Each plays its part, but nothing is as critical as customer experience.

Increasing focus on digitization has driven widespread adoption of technology in every aspect of business, irrespective of department, region or industry. Our dependency on technology is greater than ever before and has escalated to the point where any technological failure brings life -- both work and play -- to a grinding halt. To say that technology is essential to our productivity would be an oversimplification of our enormous dependency on it. 

If you’re considering moving your business to the cloud, then you’reprobably looking to strengthen your focus on achieving your business goals. Your company’s poised for the next level of growth. Now it’s more important than ever before to keep your crosshairs trained in the real raison d’être of your enterprise, and to do that at the lowest cost. 

Keeping an audience captivated and engaged for the duration of an event is no easy feat. It was always a challenge to begin with, and it’s only getting harder. The average human attention span continues to get shorter, while at the same time, we have the world at our fingertips, thanks to mobile devices that allow us to keep ourselves entertained however we see fit.

Virtual Reality (VR) isn't just for gamers anymore. For years, companies have been dabbling in VR, primarily in the consumer sector. However, with VR technology becoming more mainstream, now is the perfect time for B2B marketers to harness its potential. Here's why you should consider integrating VR into your marketing strategy. 

Let's assume you are looking for a solution to effectively analyze large volumes of data from different sources to help you plan smarter campaigns. Or you are considering running a remarketing campaign. It could be that you want to personalize your website's communication to be more precise and give visitors what they are searching for. Alternatively, perhaps you want to identify your audience’s targetable attributes at every stage of the purchase funnel to deliver personalized, one-on-one messages to them. In all of these cases and many more, a DMP would be exactly the solution that you need.