I have the privilege of a weekly interaction with a high-functioning autistic child we'll call Ryan. Ryan enjoys our time together in his own unique way. A few weeks back Ryan and I connected over a very unexpected topic – Mentos. When Ryan gets his mind on a topic it consumes him and this particular day his mind was consumed by the idea of a Mentos bombs. Ask him any question, "Ryan what did your mom make for dinner last night?" and his response: "MENTOS BOMBS!!!"
Read MoreRecent Posts by MarketStar Editorial Team
The MarketStar Editorial Team is a dedicated group of writers and industry experts committed to delivering insightful and impactful content. With a focus on sales, customer success, revenue operations, marketing, and revenue strategy, the team leverages their extensive experience to provide valuable resources and thought leadership. Their mission is to empower businesses with the knowledge and strategies needed to thrive in a competitive market. Through a blend of research, analysis, and practical advice, the MarketStar Editorial Team helps readers stay informed and ahead of industry trends.
MarketStar Blog
5 ways Customer Service Can Supplement Marketing
on December 10, 2011
| By MarketStar Editorial Team
|
Customer Success
Traditionally, marketing and customer service have worked independently of each other, but in today’s world, separating these two departments makes it harder to deliver excellent customer experience. And when it comes to deciding whether to continue doing business with you, quality of experience is exactly what customers will consider first.1
Read MoreWhile reading the printed issue of BtoB magazine, a headline on the front-page caught my eye. I know, old school, huh!? But printed magazines and newspapers do still exist. Anyway! The article I am referring to is titled “Lack of resources impedes marketing automation adoption.”
Read MoreMastering Customer Retention: The Key to Long-Term Growth
on November 14, 2011
| By MarketStar Editorial Team
|
Business Growth
In the world of business, striking the right balance between acquiring new customers and retaining existing ones can make a significant difference. Many businesses prioritize new customer acquisition, often neglecting the treasure trove of existing customers. This guide explores the immense value of customer retention and how companies can leverage it for greater profitability and long-term success.
Read MoreResearch shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.
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