MarketStar Blog

Creating a video is not as simple as picking up your camera and filming; there are many aspects of the planning and actual execution of videos which need to be carefully decided upon to have an effective video campaign. Various aspects such as the type of audience that the video is intended for, the video format, the design etc. need to be carefully planned out. Here are some of the points to keep in mind while creating videos for your business: 

It’s often said that when it comes to marketing, data is king. Numbers don’t lie – with the staggering volume of data being generated today, the truth about your customers’ needs, preferences and behavior patterns are out there; all that remains is for you to gather that data and decode it. This is where Data Management Platforms (DMPs) have a key role to play. In this article, we’lllook into five key challenges that must be overcome for the successful implementation of a DMP. 

Mobile is an ideal channel for real-time engagement with prospects and customers who consumer information using multiple devices. Armed with high-spec phones, today’s professionals not only rely on mobile devices to stay connected round-the-clock, but also to keep their fingers on the pulse of news, markets, etc. and to make purchase/business decisions when working remotely. 

In today’s complex dynamic digital world, marketers must engage a multi-instrumented customer with a shorter than ever attention span at multiple touch points across multiple channels, sometimes at the same time. And they may have all but 30 to 300 milliseconds at any one touch point to grab the customer’s attention, share their story, make a connection and secure their intent to purchase. 

Only a few years ago, the term social media was restricted to social interactions on a Friendster or MySpace page. Fast forward a few years and you find social media playing a pivotal role in almost all aspects of our daily lives and interactions – from purchasing decisions to election results. With the clever blend of convenient technology and interaction capabilities, social media is now redefining how people communicate, consume and distribute information.  

Did you know that 50% of people learn about the latest happenings and events in the world through social media? Studies have found that the average time spent by people aged 18 to 64 years old on social media is more than three hours daily! What does this mean for the B2B marketer? It means that if you are not where your customers are, you will be losing precious business. 

The rise of social media networks has caused a significant shift in the manner in which people interact with brands. When pleased with a brand experience, customers now express their sentiments in the form of a like on a Facebook or LinkedIn page and when displeased, send an angry tweet on Twitter with the ability to do irreparable damage by going viral. As a B2B marketer, this change in customer behavior coupled with the opportunities presented by the channel itself means that you can no longer afford to ignore this medium. 

With the advent of new social networks, there is a tendency and also an added pressure for marketers to utilize all the social channels. But B2B marketers must strictly only use those channels which are effective for the objectives they plan to meet. This means that while making a social media marketing plan, you should map your overall objective to social media channels which are effective in meeting those objectives. Here is a list of some of the most important objectives for B2B marketers along with the social media strategies for each one of them: 

Customer Success is quickly becoming the Holy Grail for all companies with a subscription-based revenue model. It’s not surprising, since Customer Success done correctly can massively expand conversions and renewals, reduce churn, increase customer satisfaction and advocacy, and greatly increase revenue. 

Technology over the last five years has integrated into nearly every aspect of our lives, and it’s not just coming from Silicon Valley anymore. It’s spreading (some may think like the plague—thanks mom), from New England based start-ups to the newly termed Silicon Slopes of Utah. Huge surges of technology start-ups resembling the dot-com days have emerged. Everything has become more efficient, better integrated, and dare I say more complex. Especially as we start talking about direct sales teams. 

Utah-Based Company Gains National Recognition as Digital Agency Superstar

Although it is found that Mobile ads outperform traditional online ads by as much as 4 to 5 times (Source: Social Media Today), marketers and advertisers are still not tapping the immense potential offered by the channel. A research on mobile marketing trends by Regalix had revealed that only 20% of marketers use mobile advertisers to connect and engage with their target audience. With more and more people using mobile devices to access, search and share valuable information; it is going to become increasingly crucial for marketers to utilize this channel to create long lasting relationships with their customers. 

Marketing a product in the digital age means utilizing those means used by your customers to communicate product information to them. With video fast becoming the content consumption format of choice for senior executives as indicated by 60% business executives who reported a preference to watching a video as opposed to reading text on the same webpage (Source: Forbes survey), it has become absolutely critical for B2B marketers to use videos for marketing their products and services . With this post, we bring to you tips that will allow you to use videos for successfully marketing your products and services.