Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.
Read MoreRecent Posts by MarketStar Editorial Team
The MarketStar Editorial Team is a dedicated group of writers and industry experts committed to delivering insightful and impactful content. With a focus on sales, customer success, revenue operations, marketing, and revenue strategy, the team leverages their extensive experience to provide valuable resources and thought leadership. Their mission is to empower businesses with the knowledge and strategies needed to thrive in a competitive market. Through a blend of research, analysis, and practical advice, the MarketStar Editorial Team helps readers stay informed and ahead of industry trends.
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In Greek mythology, the Sirens were dangerous creatures who were part woman and part bird. They preyed on sailors by singing an almost hypnotic song, luring the boatmen toward the rocky coastline where they met a perilous fate. These mariners allowed their perception of the seductive music to influence their perception of the Sirens themselves.
Read MoreIn this first ever MarketStar viewpoints article, two of our more opinionated bloggers go head to head over the value of Super Bowl advertising. We encourage readers to weigh both sides and then post whose side of the argument you agree with. Winner gets ultimate in-office bragging rights and who knows, maybe we'll treat them to a free garden gnome or something to remember their victory by.
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