One of the great things about selling in the digital age is business intelligence. Organizations are drowning in data generated by CRM systems, ERP platforms, online marketing, customer support, and a host of other sources. Thanks to data analytics, we know more about our customers, target markets, and SMB sales opportunities than ever before. Additional assistance from predictive analytics also helps sales teams be more productive and maximize their success more effectively than they could through their efforts alone.
Read MoreRecent Posts by Russ Reed
Russ Reed is MarketStar’s Vice President of Analytics and Technology. He has created entire new products and services to facilitate MarketStar’s Business Intelligence offerings for our clients. Russ knows that numbers mean nothing if you don’t know what to do with them. He initiated the concept of BI story visualization to ensure data is easy to understand, and more importantly, to act on.
Russ is responsible for building enablement tools, reporting, analytics, and products that not only drive efficiencies for a repeatable and scalable infrastructure but are innovative in the industry. Reed is a seasoned employee of MarketStar with nineteen years of service. He has held positions in IT Services, Development, Application Support, and Business Intelligence.
In addition to his countless hours invested at MarketStar, Russell sits on the Community Advisory Board for the Weber State University Computer Science Program and he is an Adjunct Professor for the WSU Computer Science Program.
