The AdTech industry is rife with fierce competition and operates at a breakneck pace, but despite this, many companies have succeeded. How have they done it? For starters, many digital media companies have legacy media history, and as such, are movers and shakers. In the evolving industry, success often means going against the grain, and refusing to view perceived or legacy limitations as a barrier.
Read MoreRecent Posts by Todd Handy
Todd Handy, Vice President & Managing Director, is responsible for MarketStar’s Digital Media & AdTech Channel client services, operations, and overall business unit.
His teams engage advertisers (direct brands and agencies) in full digital advertising sales cycle motions- lead generation, inside sales and account management. They also provide sales operations, media planning, campaign optimization and marketing support.
Prior to rejoining MarketStar (his first stint was 1997-2002), Todd was VP, Business Development at Tout, and prior to that was VP, Advertising Strategy & Products at Deseret Digital Media. Todd has had responsibility for, among other things, sales & business development, advertising strategy/products/pricing, analytics, programmatic sales and native advertising.
Todd is an avid cyclist who spends most of the season racing and training for the LOTOJA (a 206-mile race from Logan, UT to Jackson, WY), which he's completed eleven times so far. And he once won $10,000 on "The Price Is Right." Really!
