Sales coaching is a critical tactic that helps organizations improve individual performance and achieve business goals. Coaching is not only a helpful tool in terms of talent development, it also has a major impact on overall business performance. In fact, a survey from the Sales Management Association found that managers view sales coaching as the most impactful sales effectiveness investment, ranking it higher than other initiatives such as training, best practice sharing, and incentive redesign.
Recent Posts by Vaughn Aust
An artist and scientist, Vaughn leads our marketing, digital services, and business intelligence teams. Always up on the latest trends and industry innovations, Vaughn ensures MarketStar offers clients best-in-class technology, infrastructure, and solutions. His passion for marketing, technology, and thought leadership is matched only by his love of all things Seattle.
Prior to his current position, Vaughn served as the Vice President of Client Solutions at Hawkeye, where he was responsible for determining the solutions Hawkeye brought to market and had direct responsibility for the analytics, product, and marketing teams. Vaughn also has a global perspective, having served as a general manager for Hawkeye’s European operation.
Vaughn earned a Bachelor of Arts in Marketing from the University of Washington.
MarketStar Blog
“Big Data” is gathered from every corner of our digital life, including demographics, geography, spending habits and even lifestyle. There are thousands of data points collected and used to market and sell goods to us as consumers and this data has spawned entire industries and software companies.
Read MorePartner Management Best Practices: Mining the Long Tail
on October 10, 2016
| By Vaughn Aust
|
Partner
by Hobart Swan , originally printed in CCI's Channel Management Insights Blog located here: http://outreach.channelmanagement.com/NL-2015-07-July-CMI_Main.html
The maxim leading many technology manufacturers’ channel strategy has long been the 80/20 rule: the top 20 percent of partners deliver 80 percent of sales so only focus on the top 20 percent. But what if the increasing sophistication of marketing technology can help alter that rule a little bit. Vaughn Aust, Executive Vice President for Digital and BI Solutions at MarketStar, says that advances in analytical and automation technology make it possible to get more business out of that often overlooked bottom 80 percent of partners. He’s been in the business a long time and just might be on to something.
Read MoreThrough-Partner Marketing – How is your Field of Dreams?
on October 10, 2016
| By Vaughn Aust
|
Partner
One of the greatest challenges channel marketing groups face is how to generate measurable demand and sales results through and with their channel partners.
For channel marketing, enabling partners to gain access to vendor marketing tools and resources is generally a first step. However, today’s channel partners need more than access to standardized marketing resources to get results. So the question is if you build it, will they come?
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