The obvious goal of an internet marketing campaign is lead generation converting to customer acquisition and retention. In order to build a successful online marketing strategy and keep it on the right track, constant monitoring and acknowledging customer feedback should be the thumb rule. Furthermore, it is essential to choose the most cost-effective and relevant plan that can assure maximum ROI. Pushing the boundaries of web technology should be the ultimate motive of any internet marketing tactic in order to achieve valuable leads.
Apart from using one or more of the internet marketing tools such as organic SEO, PPC campaigns, online banner ads, email marketing, content marketing and the like, the best way to ensure that your internet marketing plan is giving you desired results would be to consider the following points when calculating your ROI:
Demographics of the Visitor
It is essential to monitor the type of visitor landing onto your site or landing page. How valuable are these visitors with respect to your interpretation of your target audience? Is the right visitor accessing your site? These factors can help fine-tune your online marketing strategy to a great extent.
Prospective Leads
When the right traffic comes to your website, it generally gives you valuable leads. It is up to you to put the right kind of landing page or web-content in place to make sure that you attract your lead and convert the same into a customer. Making your leads grow into valuable ones should be the target of a good online marketing campaign .
Conversions Leading to Sales
Even after the leads convert to definite sales, it is essential to make sure that your strategy ensures smooth transition resulting in a satisfied customer who will come back to you. Even if you make an initial sale, it doesn’t guarantee customer retention unless the whole process has been satisfying for the customer.
Monitoring the Number of Leads for Sales Generation
Calculating the number of leads that need to get directed to the website or landing page to make a sale come through would effectively allow you to direct the volume of web traffic methodically through proper use of various internet marketing tools. Furthermore, if too many leads are backing out then it is time to pitch the marketing strategy in a different manner, either by making the deal more attractive or by reworking on the technical issues, if any.
Targeted Web Traffic for Assured E-Commerce Sale
It is interesting to note that the giant e-commerce sites like Amazon, Dell, Staples, to name a few, are successful due to the fact that they keep on evolving. Ecommerce sites are required to identify their visitors and leverage the same in improving the quantity of valuable web traffic driven into the site on a regular basis. This would obviously lead to enhanced sales and profits.
Optimum Use of Testing Tools
Since Google has been a pioneer in creating the proper means to leverage websites through various online marketing elements, therefore, Google’s A/B testing and multivariate testing methods are useful tools for ensuring optimum website performance that results in lead generation and, subsequently, sales. Google website optimizer is the analytical tool that helps you to perform the aforementioned testing methods that facilitates customer acquisition.
Keeping the above points in mind, it is, therefore, essential to launch a strong internet marketing campaign by making the best possible use of one or more online marketing tools and constantly analyzing the effectiveness of the various elements in driving proper traffic for lead generation and sales.
