Every year, the Direct Marketing Association hosts one of the largest marketing conferences in the world. This October, nearly 10,000 marketing professionals from around the globe converged at Las Vegas to learn about the latest trends in marketing directly to businesses and consumers. Of course, MarketStar was there to educate attendees on our progressive lead management offering, MarketPro.
Our message of filling the void between marketing and sales teams resonated with the attendees. MarketStar takes leads created through the hard work of marketing teams and manages them on their behalf to deliver a larger number of quality leads to sales. This benefits both sides. Leads created by marketing are actually progressing towards a sales-ready stage, increasing the contribution of marketing to the bottom line. Sales benefits by receiving a larger quantity of leads that are actually sales-ready while gaining better insights into each prospect's history, making follow up conversations more relevant.
Standing out among many other exhibitors at a show like DMA is difficult but our over-sized lead management maze game table drew in many curious marketers. Our tagline, "Managing your leads is not a game," explained our serious expertise in lead management. The game table now lives at headquarters, in front of the Deer Valley conference room (6th floor) where employees and clients can play and learn about our lead management services.
Feel free to email Ryan Call if you have any questions about our lead management services. He can be reached at rcall(at)marketstar.com.
