Outsourced Sales Leader Launches Digital Solutions
MarketStar is pleased to introduce its Digital Solutions portfolio, offering competitive services for clients to be better, faster, and smarter in the market. The Digital Solutions services cover four areas: Marketing Automation, Sales Force Automation, Infrastructure and Data Services, and Reporting and Analytics.
With a 25-year history as trusted outsourced sales and marketing partner and more than a decade of offering cutting-edge data tools, this portfolio brings strategic sales to heightened levels. “We’re a multi-channel sales company that optimizes technology and data to improve our client’s sales efficiency, versus a traditional development or technology agency that attempts to adapt their solutions to a sales application,” explains Dave Forsberg, MarketStar Executive Vice President of Sales & Marketing.
“Our people, technology, and insights make us unique,” adds Jay Williams, MarketStar Vice President of Digital Solutions. “Many agencies can provide data services, but there are few who can do it with the scale of people that are required to manage a turn-key solution.”
Evolving to Meet Market Needs
Digital Services make a complex data environment more efficient, responding to market needs and an ever-evolving consumer cycle.
“Purchase decisions and purchase behavior are different than they used to be. People are no longer relying on one interaction with a sales person for making their decision,” said Forsberg. “We provide meaningful data management products and solutions to take data and provide meaningful insight.”
Take selling to small businesses, for example. With ranging needs and different stages, varying from garage-based start-up to medium-sized operation, how do you effectively engage with such varying needs?
“Data through applications helps you automate your communication with customers and partners,” answers Williams. “Our main value prop is to help clients succeed in the complexity.”
From market analysts who provide meaningful data insight to digital communities, portals, social media plug-ins and lead nurturing for retail and enterprise environments, Digital Services cost-effectively covers a wide range of business needs.
“We’re consistently lowering the cost per interaction and contact with leads for our clients,” said Forsberg. “With an enabling platform, we prioritize time and messaging for sales reps.”
