As buyer behavior and preferences evolve, it’s up to businesses to keep pace with them or risk losing relevance. With buyers seeking information online before engaging a vendor, high-value content — lots of it in various forms and formats — is the key to success. Recognizing this shift, we built Nytro, an all-new sales enablement platform designed from the ground up, to tackle the rigors of this modern sales enablement paradigm. Here’s a peek at how it does so:
Demonstration of Value
In any business purchase consideration, some questions are top-of-mind for buyers. How much will this solution cost me over a period of time? How effective will it be in addressing my problems? What kind of returns can I expect from my investment?
Nytro can help quickly put customers at ease with interactive tools that can be embedded on to the platform to answer these preliminary, but critical questions. For instance, using an ROI calculator, TCO calculator, sizing calculator, and other audit tools, you can provide the prospects with all the data that they are looking for by entering the necessary parameters that reflect the prospect’s business situation.
Not only that, but you can also present them with the logic through which the output was obtained. Such transparency lends additional credence to the estimate and will go a long way in settling early questions around the viability of the solution.
Prospect Engagement and Education
With prospective buyers spending a significant portion of their time online in the purchase journey, engaging them online during this phase becomes critical for vendors. Nytro is fully equipped to do just that. Its powerful content capabilities allow you to easily create and organize content by bespoke content journeys, product walkthroughs, content categories and playlists, personalized pages by role and by audience and more.
Having such a wide range of content formats at your disposal means that you can engage your prospects in the way they want to be engaged. Supporting rich, interactive content is a must-have feature for engagement in any sales enablement platform, as evidenced by the fact that 81% of marketers agree that interactive content is far more effective at grabbing attention than static content. Moreover, Nytro’s AI-powered recommendation engine studies users’ content consumption habits and recommends the right content to be delivered for sellers to meaningfully engage with their customers at each and every touchpoint in the buyer’s journey.
Onboarding of Sales Reps and Channel Partners
Consider the following statistic: In a study done on the onboarding of new hires, it was found that 77% of new hires who hit their first performance milestone had formal onboarding training, while 49% of those who failed to achieve their first performance milestone had no formal onboarding training. Clearly, onboarding is a pivotal step in the sales process that can determine the success or failure of your sales efforts.
Nytro has everything you need to ensure that your sales reps and channel partners are onboarded effectively and efficiently. It allows for a combination of video, audio, interactive content and rich text to be used while creating content, and it delivers the content in guided learning paths that will keep the new hires truly engaged as they learn about the products they’ll be selling and the audiences they’ll be selling to. The platform’s native apps for quizzes and assessments will further help grade each rep’s knowledge level, so you can quickly identify and remedy any information gaps.
Training of Sales Reps and Channel Partners
As important as onboarding is, it’s not going to turn an average salesperson into a high-performer. That’s where training comes in. And considering that every dollar invested in training results in a 353% ROI, as studies have suggested, it’s easy to see why training matters.
Helping your sales reps to be the best they can be is a big part of what Nytro does. The platform offers groundbreaking features, like an AI-driven pitch evaluation app, and a situational coaching tool that reduces the cognitive load on sales reps by introducing bite-sized sales content.
Certification courses, targeted playbooks, contextual selling, and customized assessments and training paths, all come together to help your reps ramp up their game. With such extensive support from the platform, the reps are fully equipped to hit their quotas more consistently.
Designed with a whole new vision of what sales enablement should be in today’s complex sales environment, Nytro is a bold foray into the next generation of enablement platforms.
