I have the privilege of a weekly interaction with a high-functioning autistic child we'll call Ryan. Ryan enjoys our time together in his own unique way. A few weeks back Ryan and I connected over a very unexpected topic – Mentos. When Ryan gets his mind on a topic it consumes him and this particular day his mind was consumed by the idea of a Mentos bombs. Ask him any question, "Ryan what did your mom make for dinner last night?" and his response: "MENTOS BOMBS!!!"
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While reading the printed issue of BtoB magazine, a headline on the front-page caught my eye. I know, old school, huh!? But printed magazines and newspapers do still exist. Anyway! The article I am referring to is titled “Lack of resources impedes marketing automation adoption.”
Read MoreWho will be the next Steve Jobs?
on November 9, 2011
| By Alan Hall
|
Best Practices
Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.
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