MarketStar Blog

In Greek mythology, the Sirens were dangerous creatures who were part woman and part bird. They preyed on sailors by singing an almost hypnotic song, luring the boatmen toward the rocky coastline where they met a perilous fate. These mariners allowed their perception of the seductive music to influence their perception of the Sirens themselves.

As we teased here, our website has taken a step forward in evolution.

In this first ever MarketStar viewpoints article, two of our more opinionated bloggers go head to head over the value of Super Bowl advertising. We encourage readers to weigh both sides and then post whose side of the argument you agree with. Winner gets ultimate in-office bragging rights and who knows, maybe we'll treat them to a free garden gnome or something to remember their victory by.

MarketStar, the recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, the leader in cloud-based digital signage solutions, are demonstrating a breakthrough in customer engagement at the 2011 International Consumer Electronics Show.

This post originally appeared on Marketing Director Tracy Thayne's personal website. It has been repurposed for the MarketStar audience.