Who wouldn’t want to be in the top three results of search engines and attract organic traffic in the form of qualified visitors to their website? But, unfortunately this is not always possible if you only rely on your search engine optimization (SEO) efforts only. To ensure that your website attracts a substantial amount of traffic at all times, it is important that along with SEO, you also devote resources to paid search ads.
In fact, studies prove that 89% of traffic generated by search ads is not replaced by organic clicks. This means that when a search ad is paused, there is significant loss of clicks and traffic to your website.
Here are some benefits of paid search campaigns that make it imperative that you use them along with organic search campaigns:
Guaranteed ROI
Relying solely on organic traffic is dangerous as there is no guarantee of visits to your site, however, having a paid campaign in place guarantees a certain return on your investment. Pay Per Click Marketing is the fastest way to get an advertisement for your business to show in the top 5 results (in the sponsored advertisements) on Google, Yahoo and Bing.
Specific Targeting and Scheduling Capabilities
Unlike other forms of advertising, paid search provides you with the ability to target your advertising material to highly specific geographies. This increases the likelihood of attracting qualified visitors and the volume of conversions and leads. Adwords and other similar paid online advertisements allow advertisers to select specific days and times of the day to run their ads. Based on the areas they are targeting, they can choose to run their advertisements during those times which will give them the highest visibility.
Relevancy
Similar to organic search, paid search also ensures that the end users receive highly relevant search results, thanks to highly advanced algorithms used by search engines. This creates the best user experience for the end user and also allows advertisers to target and receive very refined, qualified traffic. But the difference between paid and organic search is because of the ability to filter and target your ads to specific audiences making it extremely relevant to them.
They Should Not be Time Consuming
Search engine optimization, however necessary does take a certain amount of time to demonstrate results. On the other hand, a paid search campaign which takes less than 30 minutes to set up starts showing results almost immediately.
Paid search is an important tool in any marketer’s kitty and must be utilized along with organic search campaigns to increase the quantity and quality of traffic to a website.
