MarketStar Blog | Best Practices (10)

Are You Willing to Bet Half Their Salary on a 30-Minute Interview?

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Breakthrough in Cloud-Based Customer Service Platform Demonstrated at CES

MarketStar, the recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, the leader in cloud-based digital signage solutions, are demonstrating a breakthrough in customer engagement at the 2011 International Consumer Electronics Show.

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Leveraging Geo-Segmentation to Meet Your Sales Objectives

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4 Principles to Effective Content Marketing

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Pillars of Demand Generation

This post originally appeared on Marketing Director Tracy Thayne's personal website. It has been repurposed for the MarketStar audience.

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MarketStar Sponsors Elite Cycling Team

MarketStar has joined forces with Ski Utah, a marketing firm owned and operated by the state’s 14 ski resorts, to sponsor Utah’s top pro development cycling team for the 2011-2013 cycling seasons.

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Dashboarding: How, Where and What the Customer Wants

Presenting the Whole Story

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MarketStar at DMA 2012 in Las Vegas

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Clichés vs. Insights - So What?

I once worked for a boss from another country who was a dedicated, intelligent and thoughtful person who taught me a great deal about showing initiative and driving for achievement. Despite English being her second language, she was articulate and well-spoken, with one notable exception—clichés. She would misuse, misinterpret and combine clichés in alarming, nonsensical ways.

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What is your "App-titude"?

In 1995, the surfer turned internationally recognized graphic designer, David Carson, boldly declared the "End of Print" as the title of his first collection of printed work. His declaration was true to his flamboyant and misunderstood style which challenged the social norms associated with typography and design of his generation. In a similar style, Wired Magazine has thrown down the gauntlet in their September cover story and declared, the "Web is Dead". The premise? As the internet has evolved throughout the last 20 years of relative infancy, consumers are now less likely to "Surf" the World Wide Web as they are to turn to one of millions of simpler, sleeker services, spoon-fed to consumers by way of the app.

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