Technology over the last five years has integrated into nearly every aspect of our lives, and it’s not just coming from Silicon Valley anymore. It’s spreading (some may think like the plague—thanks mom), from New England based start-ups to the newly termed Silicon Slopes of Utah. Huge surges of technology start-ups resembling the dot-com days have emerged. Everything has become more efficient, better integrated, and dare I say more complex. Especially as we start talking about direct sales teams.
Read MoreMarketStar Blog | Best Practices (7)
In the case of retail, the customer is king. With today’s digital and social outlets, customers influence, motivate, and sway other customers based on personal experience and opinion more than ever before. This infographic pulls out key stats from our Transforming Retail in the Age of the Customer eBook, highlighting what matters most in a world of educated customers.
Read MoreCES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares. On a side note, we learned it isn’t a comfortable environment for movie directors.
Read MoreAnticipation of the latest gadgets, newest technology, and highest innovation kicks off the new year at CES, held January 7 – January 10 in Las Vegas. While it may seem as though the 150K attendees, (from 150 countries!), are similar, the truth is, they can be bucketed into five fictional snapshot personas:
Read MoreWhy Social Technology Boosts Business Value
on August 26, 2013
| By MarketStar Editorial Team
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Best Practices
We’re getting social on whole new level at MarketStar. It’s been a full month since the Grand Opening of our social intranet for all our employees in the U.S. and Canada. More than 2,000 employees now use MarketStar Connect daily as a way to collaborate, connect, and communicate. As the Social Community Manager, it’s exciting to see the innovative ways our teams are using social technology to be more efficient and effective for our clients.
Read MoreWe all have them: Zombie leads who invade and spread fear in our marketing databases. Halloween is here and so is the time to talk about "zombie" leads. There are a couple of definitions of a zombie lead:
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