MarketStar Blog | Best Practices (9)

Improve Your Marketing by Going ‘Glocal’

on August 4, 2011 | By Amy Wilde | Marketing, Retail, Best Practices

Sales and Marketing IS like Cowboys vs. Aliens

on July 28, 2011 | By MarketStar Editorial Team | Direct, Marketing, Partner, Best Practices

Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.

Misconceptions of the Revenue Engine

on June 11, 2011 | By MarketStar Editorial Team | Direct, Marketing, Best Practices

Selling Ice to Eskimos

on June 10, 2011 | By MarketStar Editorial Team | Direct, Marketing, Best Practices

Successful Loyalty Programs

on May 23, 2011 | By MarketStar Editorial Team | Partner, Retail, Best Practices

Are you still measuring your sales team’s performance with a clock?

on May 2, 2011 | By MarketStar Editorial Team | Direct, Partner, Best Practices

The 'Halo' Effect

on April 29, 2011 | By MarketStar Editorial Team | Retail, Best Practices

In Greek mythology, the Sirens were dangerous creatures who were part woman and part bird. They preyed on sailors by singing an almost hypnotic song, luring the boatmen toward the rocky coastline where they met a perilous fate. These mariners allowed their perception of the seductive music to influence their perception of the Sirens themselves.