MarketStar Blog | Best Practices (9)

Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.

In Greek mythology, the Sirens were dangerous creatures who were part woman and part bird. They preyed on sailors by singing an almost hypnotic song, luring the boatmen toward the rocky coastline where they met a perilous fate. These mariners allowed their perception of the seductive music to influence their perception of the Sirens themselves.

As we teased here, our website has taken a step forward in evolution.

In this first ever MarketStar viewpoints article, two of our more opinionated bloggers go head to head over the value of Super Bowl advertising. We encourage readers to weigh both sides and then post whose side of the argument you agree with. Winner gets ultimate in-office bragging rights and who knows, maybe we'll treat them to a free garden gnome or something to remember their victory by.