MarketStar Blog | Customer Success (6)

Every successful business is focused on promoting customer satisfaction and optimizing customer experience. Every organization that offers a product or service needs to offer training and customer support. However, too many fall short of supporting customer success.

Traditionally, marketing and customer service have worked independently of each other, but in today’s world, separating these two departments makes it harder to deliver excellent customer experience. And when it comes to deciding whether to continue doing business with you, quality of experience is exactly what customers will consider first.1