MarketStar Blog | Direct (5)

Breakthrough in Cloud-Based Customer Service Platform Demonstrated at CES

on January 7, 2011 | By MarketStar Editorial Team | Direct, Marketing, Retail, News & Technology, Best Practices

MarketStar, the recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, the leader in cloud-based digital signage solutions, are demonstrating a breakthrough in customer engagement at the 2011 International Consumer Electronics Show.

Leveraging Geo-Segmentation to Meet Your Sales Objectives

on January 5, 2011 | By Amy Wilde | Direct, Marketing, Retail, Best Practices

4 Principles to Effective Content Marketing

on January 3, 2011 | By MarketStar Editorial Team | Direct, Marketing, Best Practices

Pillars of Demand Generation

on December 13, 2010 | By MarketStar Editorial Team | Direct, Marketing, Best Practices

This post originally appeared on Marketing Director Tracy Thayne's personal website. It has been repurposed for the MarketStar audience.

Dashboarding: How, Where and What the Customer Wants

on November 18, 2010 | By MarketStar Editorial Team | Direct, Partner, Retail, Best Practices

Presenting the Whole Story

MarketStar at DMA 2012 in Las Vegas

on October 23, 2010 | By MarketStar Editorial Team | Direct, Marketing, News & Technology, Best Practices

Clichés vs. Insights - So What?

on September 21, 2010 | By MarketStar Editorial Team | Direct, Partner, Retail, Best Practices

I once worked for a boss from another country who was a dedicated, intelligent and thoughtful person who taught me a great deal about showing initiative and driving for achievement. Despite English being her second language, she was articulate and well-spoken, with one notable exception—clichés. She would misuse, misinterpret and combine clichés in alarming, nonsensical ways.