MarketStar Blog | Marketing (3)

It’s a cliche to say “content is king” without putting it into proper context. However, it remains true that without content to engage your potential customers, you’re drifting down the marketing creek without a paddle. Your account-based marketing (ABM) content efforts are what propel people to consider your product or service from interest through to conversion. 

The digital generation practically lives online, so it’s natural it be educated online as well, well partially at least. Obviously, online learning is seeing great success and has fascinated both educators and students enrolled in higher education with its potential to engage students in context-based content and enabling them to personalize their learning process.

Product marketing is crucial if you want your target audience to notice, consider and actually purchase your product, you must indulge in it. A product marketing plan is even more crucial to ensure that your buyers keep coming back for more and provide you with a regular sales pipeline. Be better prepared to take on marketing contingencies in case something drastically goes wrong with your product marketing plan.  

In this post, we provide you with some easy steps to create an effective product marketing plan: 

You have a world class product, you have announced its release to the world using paid publications, you’re on all the social networking sites and yet it doesn’t seem to drive sales. You could be making any of the following classic product marketing mistakes, which as basic as they might seem sometimes can be missed by the most seasoned marketers and the biggest of brands.  

Here are some pitfalls that you must avoid while marketing your product along with some tips to help you in your endeavors: 

It was the Greek philosopher, Heraclitus, who famously said, “Change is the only constant in life”. This holds true in marketing, too; it’s a landscape in which new technologies and innovative practices are always being implemented in an effort to reach the right audiences more effectively and efficiently. 

It was the spring of 1994. Web usage had skyrocketed by a baffling 2,300%. This inspired a 30-year-old enterprising man to quit his job, set up shop in a garage and take advantage of the opportunity. He booked the domain relentless.com, but naysayers said it sounded sinister. So, he changed the name, used the domain to sell books online at first, then diversified the product portfolio and eventually became the world’s largest online retailer. That domain still exists today and redirects to the Amazon website. 

The right content can help your organization create a connection with audiences; it has the power to make them sit up and pay attention to your brand. If you can leverage content to deepen relationships with customers or prospec ts in an authentic and human way, instead of focusing only on the sales aspect, your results will increase exponentially in the long run. 

Lead management is a fairly codified process. To be efficient, companies rely on the steps involved to be the same every time: attract customer interest, contact the interested party, collect and distribute information from the response and pass the lead on to the sales department. 

The SEO landscape has altered inordinately in the past few years with the demise of traditional SEO as we know it. Practices such as link-spamming, keyword stuffing, comment spamming, backlink image stuffing are now things of the past; making way for rich content and enriching multi-screen user-experiences holding the key to customer attention and loyalty reflected in high search engine rankings. The most important development is the upsurge in the usage of mobile devices in almost every stage of the purchase funnel. With the phenomenal increase of mobile usage to consume and share information; search engine optimization is no longer just about desktop SEO but also includes mobile search results. Google has predicted that mobile search will overtake desktop in the next few years, which makes it more important than ever before for marketers to focus their efforts on enhancing discoverability on these devices. 

Marketers are often under the impression that desktop and mobile optimization is one and the same; as a result, they employ similar keyword strategies and tactics for both. But they are far from being similar. The truth is mobile SEO differs significantly from desktop SEO mainly because it connects brands to its customers in a very different environment. In this post, we will give you tips on how to attract valuable search traffic from mobile devices.

The web is flooded with webinars, one of the best content marketing tools that helps reach out to your target audience and get leads. The success of a webinar depends on how well you plan and prepare before the actual presentation, besides marketing it the right way. It is essential to identify the key metrics needed for creating maximum impact through a webinar.