MarketStar Blog | Marketing (5)

Virtual Reality (VR) isn't just for gamers anymore. For years, companies have been dabbling in VR, primarily in the consumer sector. However, with VR technology becoming more mainstream, now is the perfect time for B2B marketers to harness its potential. Here's why you should consider integrating VR into your marketing strategy. 

Are you still jotting down grocery lists on paper? Do you think you’re ahead of the game just because you downloaded the latest shopping list app? Have you ever asked someone where they got their shoes because you just had to have a pair?

Business growth is fueled by reaching new audiences and increasing your potential customer base. However, targeting new audiences, especially those beyond what you usually encounter or engage with, can be tricky and tough. So, to make ad targeting simpler for advertisers, AI-powered tools, such as look-alike modeling, have been developed.

Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.

MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by our Dublin thought leader: Anthony E. Byrne.

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

Look-alike modeling has become a game-changer in the marketing world. By identifying groups of people who resemble your most profitable customers, this strategy can significantly enhance your advertising efforts. In this article, we'll dive into three key pointers to help you leverage look-alike modeling effectively. 

In our previouspost , we had discussed the importance of focusing on a mobile email marketing strategy. In this post, we will look at how you can adopt a mobile email marketing strategy by looking at some of the best practices for optimizing email campaigns for the mobile user.

With mobile technology advancing at a disruptive pace, there’s no saying where mobile user expectations will go next. So how do large marketing enterprises protect and leverage their huge investments? 

MarketingProfs’ August 2017 summary1 of The State of Engagement, a recent Marketo research report2, is telling. The Marketo study was compiled from the responses of close to 1,200 marketers and 1,000-plus consumers surveyed in the US, the UK, France, and Germany. The report covered almost equal numbers of B2C and B2B consumers – 511 and 489, respectively. 

Among other findings were two that are pertinent to this post:  

Video marketing has become one of the most sought-after content marketing trends for brands today and it continues to grow at a rapid scale. Cisco’s research1 estimates that “Globally, 70% of all Internet traffic will cross CDNs by 2021”. Moreover, the exponential increase in mobile and tablet users, paired with sufficient availability of distribution platforms, have made it convenient for marketers to drive audience engagement through videos. However, it is imperative to get the technique right to obtain maximum engagement from it. 

Here are 3 things you must do to drive maximum audience engagement through video marketing: