MarketStar Blog | Marketing (7)

Most hi-tech enterprises, including the large players, use channel partners to increase their reach and capture a larger share of the market. They know that indirect sales get access to new business opportunities faster and with lower risk. Channel partners help hi-tech enterprises to market and sell their solutions across the globe, opening new markets and creating opportunities that the internal sales team may not have access to. That’s why it is important to treat channel partners differently and not as an extension of your sales team. Their priorities lie first with the customer and then with you, and they try to integrate multiple solutions from different vendors and not necessarily sell your pure solution as it is.

Virtual Reality (VR) isn't just for gamers anymore. For years, companies have been dabbling in VR, primarily in the consumer sector. However, with VR technology becoming more mainstream, now is the perfect time for B2B marketers to harness its potential. Here's why you should consider integrating VR into your marketing strategy. 

Are you still jotting down grocery lists on paper? Do you think you’re ahead of the game just because you downloaded the latest shopping list app? Have you ever asked someone where they got their shoes because you just had to have a pair?

B2B marketers who are looking at innovative ways to engage the C-suite should consider using video in addition to their other marketing efforts as video is fast becoming a critical information source for senior executives, a Forbes survey revealed. Video is also substituting other popular sources of information which marketers have traditionally relied upon.  

60% B2B marketers reported a preference to watching a video as opposed to reading text on the same webpage. This trend shows an increasing inclination to video which is something B2B marketers must capitalize on. 

In this post, we will discuss how B2B marketers can use video to complement their existing marketing efforts and produce effective and engaging content. 

It wasn’t too long ago when companies held all the power in their business transactions with customers. Individuals or organizations which needed help with a product or service were at the mercy of whatever customer support solutions were made available to them. In most cases, the only way to get assistance was via phone, at specific dates and times. Even then, one had no idea how long one had to wait in the queue to speak to an actual human. 

However, times have changed. Companies have come to realize that now, more than ever, customers have many options at their disposal to get what they want. Now, customers have all the power and companies are scrambling to find ways to keep them happy. 

Since products and services are bound to have associated queries or issues, we need customer service. Fortunately, companies have stepped up their service offerings with multichannel contact centers, which offer customers multiple ways to reach someone who can help. However, as laudable as this is, the result can often still be a disjointed, unsatisfactory experience.

Business growth is fueled by reaching new audiences and increasing your potential customer base. However, targeting new audiences, especially those beyond what you usually encounter or engage with, can be tricky and tough. So, to make ad targeting simpler for advertisers, AI-powered tools, such as look-alike modeling, have been developed.

Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.

MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by our Dublin thought leader: Anthony E. Byrne.

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

Look-alike modeling has become a game-changer in the marketing world. By identifying groups of people who resemble your most profitable customers, this strategy can significantly enhance your advertising efforts. In this article, we'll dive into three key pointers to help you leverage look-alike modeling effectively.