MarketStar Blog | Marketing (8)

Marketing a product in the digital age means utilizing those means used by your customers to communicate product information to them. With video fast becoming the content consumption format of choice for senior executives as indicated by 60% business executives who reported a preference to watching a video as opposed to reading text on the same webpage (Source: Forbes survey), it has become absolutely critical for B2B marketers to use videos for marketing their products and services . With this post, we bring to you tips that will allow you to use videos for successfully marketing your products and services. 

Recently, a study conducted by SiriusDecisions demonstrated a rapid increase in the demand for Marketing Automation, with the industry projected to grow at approximately 50% by 2015. But once the automation system has been implemented, how does one determine whether it is working for them or not or in other words, compute the return on their investment. 

Video analytics are important to marketers in order to understand and measure how viewers get to an online video and their behavior post watching the video. Adequate measurement of video metrics will enable marketers to understand the impact and effectiveness of their video and will also allow them to make necessary edits to their video campaigns at regular time intervals.

On the 22nd of February 2016, Starbucks announced that it was planning to make significant changes to its popular loyalty program. In the weeks and months that followed, even as the company rolled out its revised program, it faced intense criticism from customers and disappointing quarterly results on Wall Street1. Negative press notwithstanding, it was clear that Starbucks was doing something right. The company’s loyalty program was not ignored, like most programs are, but instead it carried influence and created an impact. 

Video marketing is more popular than ever. As a medium for getting your message out to the world, it’s unparalleled in its ability to instantly engage a viewer and keep them interested in what you have to say. Video marketing for channel partners is no different. However, where you put your videos affects the process differently, depending on with whom you partner. Needs across different channel partners change your approach. 

If you want to engage potential attendees before your company’s marketing event, your work is cut out regarding event promotion. It doesn’t matter how broad your audience base is, it’s still difficult to get people to attend. 

CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

In 2013, Google unveiled its new search algorithm called Hummingbird, revolutionizing how search queries are interpreted. Unlike traditional algorithms that matched keywords to websites, Hummingbird focuses on understanding the intent behind a search query. For example, if you type “Which is the place closest to me where I can watch gravity,” a traditional search engine might focus on the keyword “gravity.” 

Marketing Automation has seen the highest growth rate in the past five years, and it has changed from being a system to automate emails to being a sophisticated system for attracting, nurturing, engaging and retaining customers. In the year 2014, the most noteworthy development is how the focus of Marketing Automation has now drifted from the power and speed of automation to the necessity of personalization and relationship-building.