MarketStar Blog | News & Technology

One of the great things about selling in the digital age is business intelligence. Organizations are drowning in data generated by CRM systems, ERP platforms, online marketing, customer support, and a host of other sources. Thanks to data analytics, we know more about our customers, target markets, and SMB sales opportunities than ever before. Additional assistance from predictive analytics also helps sales teams be more productive and maximize their success more effectively than they could through their efforts alone.

Your expertise is in selling B2B technology to companies that are seeking to improve operations, smooth out their workflows, and generally power new strategies for success. But how do you use technology as part of your SMB sales strategy? Does your sales tech stack stack up and give you access to the data, insights, and analytics you need to unlock efficiencies and increase sales volume?

Titus, current MarketStar President and COO, to replace Dave Treadway who is retiring December 31, 2018

In any business the customer comes first, which is why companies invest in customer relationship management (CRM) software. CRM platforms make it easier to take better care of customers and prospects, capturing everything you need to know about the status of any engagement and providing the insight you need to help keep the sales pipeline full. In fact, 91 percent of companies with 11 employees or more are using some form of CRM software, and as a result, revenues for CRM software sales have risen to $39.5 billion worldwide in 2017.

Technology can give companies a competitive edge. For example, consider how the web has changed the way we do business. Companies offering online services are outpacing their competitors, and those companies developing their own smartphone apps gain a different technology advantage as the world is going mobile. Technology working behind the scenes is just as important as customer-facing applications, which is why embracing sales automation should be a priority for any organization.

Utah-Based Company Gains National Recognition as Digital Agency Superstar

Outsourced Sales Leader Launches Digital Solutions

Orange you glad Pantone is celebrating such a fun, bright color this year? We sure are.