MarketStar Blog | Outsourcing

The old saying, “Build a better mousetrap and the world will beat a path to your door” was never more wrong than it is today. Gone are the days when you could build a great product and hope to have customers flock to you by sheer word of mouth. In this crowded marketplace, you need to find ways to put your product into the hands of users; the more the merrier. Channel partners could play a vital role here. 

A "new normal" world with what appears to be a global recession on the horizon, increased cost of living, and 8.20% inflation in the US as of today is not an ideal environment for companies to thrive in. 

It would not be an overstatement to say that every industry has been disrupted by the widespread adoption of technology. From automobiles to manufacturing and hospitality, technology has transformed businesses everywhere. Technology has also changed customer expectations, and companies are constantly adapting themselves to address this change.