MarketStar Blog | Retail

In the case of retail, the customer is king. With today’s digital and social outlets, customers influence, motivate, and sway other customers based on personal experience and opinion more than ever before. This infographic pulls out key stats from our Transforming Retail in the Age of the Customer eBook, highlighting what matters most in a world of educated customers.

CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

Anticipation of the latest gadgets, newest technology, and highest innovation kicks off the new year at CES, held January 7 – January 10 in Las Vegas. While it may seem as though the 150K attendees, (from 150 countries!), are similar, the truth is, they can be bucketed into five fictional snapshot personas:

Outsourcing is an age-old concept. If you hire someone to clean your home or repair your car, you are outsourcing tasks that take too much valuable time or that you aren’t qualified to handle. Outsourcing in business works the same way. Outsourcing specialty services such as accounting, staffing, or tax preparation is more cost-effective and allows you to hire the most skilled talent available. So why don’t more organizations consider sales outsourcing?

From Leonardo DiVinci to Steve Jobs and Mark Zuckerberg, there is a sweet spot at the intersection of Science and Art where incredible impact occurs. Each of us will define that magical moment in somewhat different terms depending on the challenges and opportunities we're confronting. When we are able to consider both the quantifiable and definable, with the potential of an artist's unfiltered creativity, we find solutions to even our most precarious challenges.

In Greek mythology, the Sirens were dangerous creatures who were part woman and part bird. They preyed on sailors by singing an almost hypnotic song, luring the boatmen toward the rocky coastline where they met a perilous fate. These mariners allowed their perception of the seductive music to influence their perception of the Sirens themselves.

MarketStar, the recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, the leader in cloud-based digital signage solutions, are demonstrating a breakthrough in customer engagement at the 2011 International Consumer Electronics Show.