MarketStar Blog | Sales (6)

In today’s world of instant messaging, customers don’t like to wait. Businesses are looking for solutions that help them provide instant service. Live chat is one such solution to which many are turning. According to Gartner, by 2018, over 80% of companies will offer some form of live chat on their website or on mobile devices.

Moving goal posts: it’s what keeps CEOs up at night as they attempt to navigate the tide of this entirely disruptive, ever-changing digital economy. Consider Kodak. The company filed for bankruptcy in 2012, failing to realize opportunities in digital photography, a technology that it invented. How did things go so wrong for Kodak? They had the data. They had the market intelligence to make the right decision, and yet they didn’t. Many businesses are on the verge of their own ‘Kodak moment’, this time at the behest of artificial intelligence (AI), the cognitive technology that has the potential to disrupt business as we know it.

Customer experience (CX) is the emerging competitive differentiator for brands. According to Dimension Data’s ‘2017 Global Customer Experience (CX) Benchmarking Report’,¹ 70.9% of boardrooms recognize CX as their most important strategic performance measure. CX can broadly be defined as how customers perceive their interactions with your brand.

The importance of content marketing for a marketer today cannot be emphasized enough. This was reaffirmed once again when 95% of the marketers surveyed by us, claimed that content marketing is crucial to their post-sales content strategy.

Did you know that increasing your customer retention rates by as little as 5% can increase your profits by as much as 95%! Do you still wonder if you need to invest time and resources into crafting a post-sales strategy for your business?

Product demos, if done right, have the ability to shorten sales cycles, generate qualified leads, and drive conversions. For some companies, a snazzy product demo could mean getting noticed by prospects, target audiences, and sometimes even bigger giants in the same industry.

Introduction

As we slowly come to terms with the reality of living in a COVID-19 world, there is growing recognition that the pandemic will for better or for worse permanently change the way we live and conduct business. For sales organizations that adapted to the demands of physical distancing and work-from-home by merely executing existing processes through remote conferencing tools, there is a need to recognize that remote work is the new normal within which they must transform themselves to function effectively in a totally new paradigm. Not only do sales operations have to be restructured, but so do other processes such as onboarding, training, and coaching of sales teams. Here are some pointers that organizations need to consider while transitioning to onboarding, training, and coaching their sales teams remotely.