MarketStar Blog | Technology

Key Insights

A PwC research indicates that many outsourcing deals collapse even before the contract has concluded because of mistrust between service providers and customers.

You already know that your organization is expected to be General Data Protection Regulation (GDPR) compliant by May 25, 2018. If you have not updated your organization’s website yet, here’s a guide that cuts the muck and gets straight to the point. 

There is no doubt that the COVID-19 pandemic has permanently changed the way we do business, including how we sell enterprise technology. With employees working from home, licenses for on-premise enterprise software are being replaced by software-as-a-service (SaaS) subscriptions. Cloud solutions have been with us for some time, and adoption has accelerated thanks to the pandemic.

In today's digital age, customers are more informed and connected than ever. They often have a wealth of information at their fingertips before they even consider making a purchase. This shift presents a unique challenge: businesses must anticipate and understand customer needs before they are explicitly stated. A profound understanding of your customers not only creates a competitive edge but also paves the way for outstanding customer service and loyalty.

It is estimated that in 2017, over 1.66 billion people worldwide bought goods online. In the US alone, e-retail sales amounted to 2.3 trillion dollars, which according to experts, is projected to grow to 4.48 trillion USD by 2021.¹ Online shopping is no longer the fragile bubble it was in the 1990s. It is a thriving industry that has become a way of life for most of us.

Increasing focus on digitization has driven widespread adoption of technology in every aspect of business, irrespective of department, region or industry. Our dependency on technology is greater than ever before and has escalated to the point where any technological failure brings life -- both work and play -- to a grinding halt. To say that technology is essential to our productivity would be an oversimplification of our enormous dependency on it. 

If you’re considering moving your business to the cloud, then you’reprobably looking to strengthen your focus on achieving your business goals. Your company’s poised for the next level of growth. Now it’s more important than ever before to keep your crosshairs trained in the real raison d’être of your enterprise, and to do that at the lowest cost. 

Keeping an audience captivated and engaged for the duration of an event is no easy feat. It was always a challenge to begin with, and it’s only getting harder. The average human attention span continues to get shorter, while at the same time, we have the world at our fingertips, thanks to mobile devices that allow us to keep ourselves entertained however we see fit.

Let's assume you are looking for a solution to effectively analyze large volumes of data from different sources to help you plan smarter campaigns. Or you are considering running a remarketing campaign. It could be that you want to personalize your website's communication to be more precise and give visitors what they are searching for. Alternatively, perhaps you want to identify your audience’s targetable attributes at every stage of the purchase funnel to deliver personalized, one-on-one messages to them. In all of these cases and many more, a DMP would be exactly the solution that you need. 

From being a disruptive force to becoming a mainstream technology, cloud computing has come a long way within a short span of time. It has been a game changer of sorts, and today, small players are not inhibited by the lack of IT resources, which till a while back were only accessible to the big corporations. Yes, it sure does save us money and gives a lot of power in your hands to do a lot more in IT that enterprises till decade back could only dream of. However, over time the term cloud computing has become fuzzier to include anything that involves, even if remotely (pun intended), sharing IT resources via the internet. So, what exactly is cloud computing?