MarketStar Blog | Technology (2)

It’s often said that when it comes to marketing, data is king. Numbers don’t lie – with the staggering volume of data being generated today, the truth about your customers’ needs, preferences and behavior patterns are out there; all that remains is for you to gather that data and decode it. This is where Data Management Platforms (DMPs) have a key role to play. In this article, we’lllook into five key challenges that must be overcome for the successful implementation of a DMP. 

Introduction

Back in the days of mainframe computers, no one could have fathomed these huge devices fitting in the laps of users in only a few years. Technologies, just like everything else in the universe, follow a curve of evolution, with the lesser weaker ones eventually dying out. Some foresee it happening to the less-mobile personal computers of today, which the tablets and smartphones of the world will replace. This is evident from the increasing adoption rates of these devices worldwide. Currently there are 5 times as many mobiles as PCs in the world, with this number expected to double, maybe triple, over the years. This trend has huge implications for marketers and consumers alike. Mobile is driving a second, more profound internet revolution by changing how consumers interact with brands, disrupting traditional business models with their ubiquity. The mobile’s omnipresence now calls for marketers to not only include mobile in their marketing mix but instead have mobile-focused marketing strategies to capture the attention of today’s on-the-go consumers.

Web designs are arguably the most dynamic of all design forms- constantly evolving, consistently adapting to the relentlessly mutating digital landscape. This ever changing and embryonic nature of web design gives birth to new ideas, new solutions, new designs-New Trends. Trends that push the design industry forward, enhance the user experience, create brands, and define style.