Summary
Unlocking Growth: Enhancing Platform Adoption Through Superior Onboarding
The whole world came to a standstill during COVID-19, but taking advantage of the fact that people could not physically go out, the delivery industry grew in leaps and bounds. Even now, people want everything from mobiles to medicine delivered to their doorsteps, which helped this industry grow 3X despite a period of economic uncertainty. The food delivery industry alone has surpassed $150 billion globally, showcasing its resilience and adaptability to changing circumstances.
However, a rise in popularity also meant an increase in competition, as customers now had a range of options to choose from, leading to poor platform adoption for some, including our client – a leading U.S food delivery service. To survive and expand, they needed to take advantage of the growing market and meet its demands while offering their customers solid customer support solutions to reduce churn.
Our client partnered with us to implement a superior onboarding program that facilitates quick and seamless establishment of merchant accounts and guides them through the initial setup process, in a way that enhances the merchant experience. This approach not only accelerated platform adoption rates by 95% but also helped merchants to effectively navigate the platform's features and functionalities, ultimately leading to increased engagement and revenue generation.
Explore our case study to learn how we enabled a leading food delivery organization to deliver bespoke experiences to their merchants and achieve high conversion rates in a highly competitive market.
