CXO Guides

The Definitive Guide to Contact Centers – Succeeding with Omnichannel Support

Written by MarketStar Editorial Team | Jan 30, 2019 7:00:00 AM

Redefining Customer Support: The Power of Omnichannel Experiences

In today’s world, offering exceptional customer support isn’t just a competitive advantage—it’s a necessity. And much of this can be captured in one word: omnichannel. Derived from the Latin word “Omnis,” meaning ‘all’ or ‘universal,’ omnichannel combines every communication channel your customer uses into one integrated strategy. 

According to Aberdeen research, companies with omnichannel customer support achieve a 91% higher year-over-year increase in retention compared to those without it. Yet, 75% of businesses have yet to adopt an omnichannel approach. This guide demystifies the profitable yet complex practice of omnichannel strategies in contact centers. From understanding its potential to implementing practical steps, this resource equips you with the insights needed to transform customer experiences. 

Explore this guide to uncover: 

  • The business impact of omnichannel support

  • Why integrating communication channels matters for customer satisfaction

  • Best practices for adopting omnichannel in contact centers


Unify your customer support channels—download the guide to revolutionize your customer support strategy!