In this interview, our host, Kevin Benedict, sits down with Amisha Gandhi, VP of Influencer Marketing and Communications at SAP, to discuss the future of influencer marketing in the B2B space. Amisha explains how companies can move beyond traditional influencer marketing by fostering "communities of influence" that integrate employees, customers, and partners. She also predicts a shift from influencer-driven awareness to deeper engagement strategies that drive meaningful results and enhance customer experience.
