In this interview, our host, Rajiv Parikh, is in conversation with Armen Najarian, CMO and Chief Identity Officer at Agari, about the critical role of digital identity protection in marketing and business communications. Armen shares insights on how identity deception remains a major cybersecurity threat and why marketers should collaborate with their security teams to safeguard enterprises and customers. He also explains the importance of analyzing engagement data to drive marketing effectiveness.