In this conversation, our host, Kevin Benedict, interviews Brian Gilman, VP of Product Marketing at Vonage, about the evolving landscape of product marketing and its transition toward solutions marketing. Brian highlights the growing need for marketers to integrate vertical expertise and workflow-based strategies rather than focusing solely on product features. He discusses how businesses must tailor communications workflows to specific industries—whether in healthcare, finance, or education—to drive adoption, utilization, and meaningful business outcomes.
