In this interview, our host, Kevin Benedict, is in conversation with Chandar Pattabhiram, CMO at Coupa Software, about the evolving marketing landscape and the skills required for future marketing organizations. Chandar highlights the importance of balancing storytelling, effective communication, and data-driven strategies to create impactful marketing. He also discusses the concept of "Value as a Service," focusing on delivering measurable outcomes that drive customer success rather than just satisfaction.
