Our host, Jessica Ly, interviews Cheryl Hatlevig, Director of Field Marketing at Fortinet, about how marketing strategies have evolved in this virtual world. Cheryl discusses the shift from traditional field marketing to digital engagement, focusing on snackable content and keyword optimization to reach target audiences effectively. She also shares insights on adapting to changing buyer behaviors and leveraging data-driven insights for audience targeting.

Interviews
Demand Solutions
Cheryl Hatlevig: Field Marketing Strategies for a Digital-First World
Related Interviews

Demand Solutions
Interviews
Dori White: Reinventing Field and Partner Marketing in a Digital-First World
Learn More
Demand Solutions
Interviews