In this interview, our host, Jessica Ly is in conversation with Linda Chen, CMO, Cyara, who talks to us about the customer experience management space and the SaaS platform.
Highlights of the Interview
Great Customer Experience is Key
In today’s economy, consumers have high expectations for fast, convenient, and personalized customer experiences. The technology that delivers these experiences across multiple digital and voice channels is highly complex. Continuous innovation and flawless delivery are essential for top brands.
Continuous CX Improvement
Companies are adopting DevOps in their contact center and Customer Experience organizations in order to continuously release new innovation. Automation and continuous testing are key to helping companies accelerate their development with speed and quality.
Go-to-Market Strategies
Harnessing industry waves, building communities, and creating thought leadership around best practices are effective go-to-market strategies.
